Martial arts is a community. With so many people working together to achieve a shared goal, it’s no wonder your martial arts business needs a software system. The benefits of martial arts software are endless, and they will help your business grow. Not only that, but you can use this software to make sure you’re giving back to the martial arts community in the best way possible. Here are five effective marketing strategies that will help you build your martial arts business and make it more successful than ever before.
Customize to organize your information
It can be used to organize and manage the following: customer contact information, customer history, marketing data, and sales data. The martial arts software you use should have a CRM system built into it. This will allow you to store customer information in one place so that it’s accessible by employees both inside and outside of the studio.
Use your belt rank reports to segment and target campaigns
When you have a complete list of students with their belt ranks and ages, you can use that information to segment your audience and target specific promotions. For example, if you see that a student has been practicing for five years but is still a white belt, then you know he or she would be more receptive to an introductory offer than someone who just started training three months ago.
By targeting specific groups with different offers, you’re more likely to find success in your marketing efforts because they are more relevant to the needs of each group.
Make sure the data is current, complete, and accurate
Your martial arts software will only be as useful as the data in it. If you don’t have accurate information about your students, instructors, and members, then your marketing efforts are going to be pretty ineffective. You’ll end up spending money on tactics that aren’t working and not knowing why they’re not working. This means that you’ll waste a lot more time and money than necessary on trying things out before realizing they don’t work.
Keeping your martial arts software current is important because having stale information could make all of your marketing campaigns seem outdated or even irrelevant to potential customers. For example, if some of the contact details for one of your students were updated last year but not recently, then this would not make sense when they received a promotional text message from one of their favorite instructors.
Run a birthday promo campaign that increases enrollment
A birthday campaign is when you send a special offer to your customers on their birthdays, giving them a reason to come back and train on their special day. You need to be sure your system has the right data for this type of campaign to work effectively. The data in your database must be accurate so that you don’t miss anyone or send an invitation out too late for them to remember it or respond in time.
Engage with your community to build brand awareness
This is a great way for martial arts schools to begin their marketing efforts, especially if they have a small audience. Without an established database, it can be difficult to reach out directly and ask someone to follow you on social media or subscribe to your blog. But by building one in the software, you can easily find the names of people in your school who’ve already signed up for email newsletters or taken classes at some point. This makes it much easier for someone like a coach or instructor who’s active online in their communities—but may not necessarily be active on Facebook—to share links about upcoming events or classes so that students can sign up themselves without having any trouble finding where they need them.
Conclusion
As you can see, there are many ways to use martial arts software to improve your marketing efforts. While some people may rely on traditional methods such as flyers, you’ll get better results by using technology. You can also find new students by targeting certain groups with specific offers like birthday discounts or other special events that align with their interests.